American tech giant Apple Inc. has on October 19 launched a live-streaming station called ‘Apple Music TV’, making its foray for the first time into music video landscape, reports Business Insider.
The round the clock music service will be free for users in the USA.
According to the report, the channel will stream special items ranging from fully fresh music videos and premieres, live shows, interviews and events.
It will also feature chart countdowns and guests, said the company in a statement, adding that having plans to release new music videos every Friday.
The service is available under a tab on the Apple Music and Apple TV apps. The tagline reads ‘the music will be televised. Watch now for free.’
The rolling out of the service represents Apple’s first foray into music video world which has largely been dominated by YouTube in the past decade as more and more artists and listeners turned online.
The tech mammoth unveiled its ‘Planet of the Apes’ TV series in early 2017 as it was first rolling out its TV programs. And in late 2019, Apple launched TV Plus, a streaming service that put the company in the same ballgame as competitors like Netflix and Hulu.
